SEO Learning Resource Centre
SEO Software
We’ve curated a list of SEO software tools for you to use at your disposal. Each of the tools listed here is used and mentioned across our course material.
SEMRush
Semrush is an online visibility management and content marketing SaaS platform. The tool helps more than 7 million marketers across the globe do their job more effectively and deliver superior results.
Screaming Frog SEO Spider
The Screaming Frog SEO Spider is a website crawler that helps you improve onsite SEO, by extracting data and auditing for common SEO issues. There is also a log file analyzer that you can download.
Ahrefs
Ahrefs is a set of SEO tools that will help you to improve your website, find a topic to write about or track your website's performance.
Course Videos
Templates
Backlink Gap Analysis
Backlink Gap Analysis is used to analyze the backlink profiles between multiple websites, with the view to aligning a client's website to the blueprint.
Content Scraping Check
The goal of this check is to find any duplicate text that may be present on a website, and then request rewrites.
Backlink Profile Audit
Get a comprehensive review and analysis of all external links pointing to a commercial website. The tool also helps identify the types of links to be acquired to improve the site's backlink profile.
Index vs De-indexed Audit
Index vs De-indexed is a way to describe pages that Google has crawled, indexed, and decided to either place within search results or into a secondary index. Pages in the secondary index likely need to be adjusted to appear in search results. We always want to get Google to index the exact amount of pages that are on our website, or as close as possible to this figure.
Competitive Gap Analysis
A Content Gap Analysis is used to find the factors Google is looking for in a page for a particular term, by comparing the top-ranking pages for that term on search results.
Cannibalization Audit
Completing this audit includes gathering data for each SEO Content touchpoint and Google Search Console metric for each of the pages that may be cannibalizing each other.
Internal Linking Audit
Internal Linking Audits are used to make sure the valuable pages for specific keywords also have the most internal links connected to them.
Mobile Apps
Take your learning on the go with our mobile app, available for Android Phones. Clicking the image below will download the APK file, please be sure to enable installation from “unknown” sources on your phone.
